I'm Going On A Diet – Here’s Why You Should Join Me


Happy Friday, everyone!

Before you think my diet involves limiting my food intake or increasing my workouts and I’m going to try and sell you something, it’s not that kind of diet. The diet I’ve been trying these past couple of months is a social media diet.

Which is ironic, perhaps, since the class I’m teaching this summer at Johns Hopkins University is on Using Social & Digital Media. But there is a method to the madness and I’m planning on discussing my challenge with my students.

Here’s the thing: I’m drowning in emails and I’m getting frustrated that I’m not as productive as I know I can be. What should be taking me 30 minutes, maybe an hour, is taking me hours. I created this problem by being accessible. Sources reach out to me via Facebook messenger, readers comment on articles I’ve written via Twitter, clients text me when they need to get in touch quickly…the madness needs to stop because I’m not getting any actual work done.

I Like To Be In Control So I Put Myself on a Social Media Diet

This constant being “on” is making me feel out of control. I need to re-gain my time. I took off Facebook from my phone. I only log onto Twitter a few times a day rather than have it open all day on my desktop. I check my email only once an hour unless I’m in pitching mode or working on breaking news, like I was late last week, and I needed to be on email all day on Friday.

I Vow To Go Out More

Because I’m an extrovert and I feed off other people’s energy, I need to be social. Working for yourself and not being in an office can seem isolating for some but I’ve worked it out where I see people all the time so that’s not a problem for me. The picture on this email is of a painting by French painter Jean-Siméon Chardin called The House of Cards that I took when I was in DC a couple of months. Nestled among Renoir, Monet and Degas paintings, I couldn’t take my eyes off this painting. How calm. How quiet. I needed to reclaim my time. I needed to remind myself to take more trips to the museums, walk or take my bike to run errands so I can enjoy the outdoors, block time to talk and see my friends rather than text them that I missed them.

Podcast & Book Love

Perhaps at the right time, my brother texted me about a new book recommendation: Deep Work by Cal Newport. Not 30 minutes later, I was listening to one of my favorite podcast, #AmWriting with Jess & KJ, and KJ mentions it on their episode! I texted my brother that I think it’s a sign I need to read it. He orders it from Amazon to have it delivered to my house and 48 hours later.

If you love podcasts as much as I do, listen to this great interview with Cal Lampert on NPR. You can also watch his TedTalk on why you should quit social media. I should note that I have no intention of quitting social media. Honestly, I can’t. As a marketer and writer, it’s part of my daily work. But I can control how much I consume it, and that’s where my diet is working, albeit slowly.

Speaking of slowly, another great podcast I’ve been enjoying is by Jocelyn K. Glei called Hurry Slowly. She’s also the author of Unsubscribe (which reminds me, I need to get a copy!).

I mentioned I’m teaching a class about using social and digital media and it might seem out of line to be teaching this class if I’m intentionally trying to limit my intake of social media. And, let’s be honest, sending an email like this one is using digital media. I’m not going off social media, I’m just taking control of how I access it and I don’t think I’m alone. As marketing and communication professionals, we need to understand how to best reach our audiences; how they consume social and digital media is crucial to developing effective marketing plans.

Now, if you’ll excuse me, I need to find a Twitter party. My students and I will be participating in Twitter chats all summer. Have any good ones for us to join? If so, email me and let me know. I may not respond until Monday, but I’ll definitely respond! ;-)

Until next month, my friends…